DOWNLOAD THE AFRICAN-AMERICAN BUYING POWER AND MEDIA CONSUMPTION INFOGRAPHIC!
The African-American Buying Power and Media Consumption Infographic outlines the average income and savings, general and social media consumption trends, top purchases and content preferences of the overall African-American population, and shopping habits of African-American women. This consumer segment consumers media targeted at their ethnicity, and displays an affinity for diverse and inclusive content.
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- The median income, buying power and increasing household income of African-American men and women
- Top purchases and shopping habits corresponding to the overall African-American population, and specifically to African-American women
- General and social media consumption frequency, and preferred digital channels
- Key factors influencing content consumption
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