DOWNLOAD THE AFRICAN-AMERICAN BUYING POWER AND MEDIA CONSUMPTION INFOGRAPHIC!

The African-American Buying Power and Media Consumption Infographic outlines the average income and savings, general and social media consumption trends, top purchases and content preferences of the overall African-American population, and shopping habits of African-American women.  This consumer segment consumers media targeted at their ethnicity, and displays an affinity for diverse and inclusive content.

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  • The median income, buying power and increasing household income of African-American men and women
  • Top purchases and shopping habits corresponding to the overall African-American population, and specifically to African-American women
  • General and social media consumption frequency, and preferred digital channels
  • Key factors influencing content consumption

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