HOMEWORLD BUSINESS: GENERATIONAL MARKETING REPORT
By Megan Salazar
While marketers, manufacturers, and retailers are trying to win the Millennial consumer, there’s another generation in town with $44 billion in spending power and projected to comprise 40% of all consumers by 2020, according to industry analysts, a vast demographic unwise to ignore: Generation Z. There are some similarities between Gen Z, those born after 1996, and their siblings, parents, and grandparents, but it’s their dissimilarities and nuances— who they are and what they want— that will help inform the future of their interactions with the housewares industry. Download to read the full article.