LGBTQ Marketing 2018:
Key Insights and Trends
For any brand that has invested in connecting with LGBTQ, it’s important to recognize that 2018 is different.
On one hand, there’s a shift around current political happenings. After marriage equality there was celebration, now in the Trump era, there is deep uncertainty. What does this mean for brands who have positioned themselves to be supportive in the community, toward their LGBTQ employees, courting their dollars in advertising? A brand may not want to get political, but for a marketer to the LGBTQ community, it’s important to be aware.
On the other hand, in a day of increasing mainstream acceptance, LGBTQ media preferences are changing as they are finding a variety of authentic content geared for them throughout the media landscape. What does this mean for brands looking to engage them directly?
Motivate has examined these questions with new research that asked people at the heart of community conversation - LGBTQ social influencers who reach over 1.1 million followers - as well as community members.
This 30-minute webinar shows research highlights where you’ll get to watch video responses directly from social media influencers and other participants. Joel Shoemaker, VP LGBTQ of Motivate, will share his POV on what this research means for brands and the impact on the media landscape.
All attendees will receive an exclusive research summary.
Date: March 14th, 2018
Time: 11:00 a.m. PST
Duration: 30 minutes
Who Should View:
Brand or Agency Marketers interested in learning more about LGBTQ marketing.
LGBTQ ERG members at companies interested in shaping a conversation about LGBTQ marketing.
New research on key 2018 passion points for LGBTQ
Social Media influencers perspective on key issues
Emerging new trends in LGBTQ media preferences