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Why Gen Z Tune Into Some Brands and Others Get Tuned Out

 

Overview:

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Youth market relevance is not a game of luck. Get ready to fine-tune your Gen Z engagement strategies and build your credibility across marketing communications. You’ll benefit from over 10 years of research experience, successes and failures that have resulted in a framework for reliable youth market success.

Join Motivate EVP of Youth Marketing, Gregg Witt, and 18-year old Gen Z speaker, Connor Blakley, for this webinar that explores the mindset of Gen Z through five foundational youth marketing principles used by successful youth brands.

Fill out the form to the right to download and watch the full presentation.

 

What You'll Learn:

  1. Actionable insights into the mindset of Gen Z consumers

  2. The importance of making your identity something young people care about

  3. Why earning trust is the top challenge for brands who target youth culture

  4. How brands become and stay relevant with tweens, teens and young adults

  5. What successful youth brands are doing to accelerate consumer aspirations, and encourage them to pursue their dreams

  6. Strategies your brand can apply to build community and drive growth with targeted youth culture audiences

 

Presenters:

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GREGG WITT

Youth Market Strategist | EVP Youth Marketing

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CONNOR BLAKLEY

18 y/o Marketing Strategist | Renown Gen Z Speaker

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