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Why Gen Z Tune Into Some Brands and Others Get Tuned Out


Overview:

Youth market relevance is not a game of luck. Get ready to fine-tune your Gen Z engagement strategies and build your credibility across marketing communications. You’ll benefit from over 10 years of research experience, successes and failures that have resulted in a framework for reliable youth market success.

Join Motivate EVP of Youth Marketing, Gregg Witt, and 18-year old Gen Z speaker, Connor Blakely, for this webinar that explores the mindset of Gen Z through five foundational youth marketing principles used by successful youth brands.

All attendees receive an exclusive research summary report featuring recent youth market insights from Gen Z influencers, and the tweens, teens and young adults who follow them. Highlights from the following studies include: Help Stop The Retail Apocalypse!, Fast Food; Toxic, Terrific, or Both?, The Allure Of Secret Restaurant Menus, and Being A Teen In The Trump Era.

 

Webinar Details:

Date:  February 7th, 2018

Time: 11:00 a.m. PST

Duration: 60 minutes

 

Who Should View: Whether you are new to marketing or a seasoned expert, this webinar is a useful resource for connecting with today’s young multiethnic consumers.

 

 

What You'll Learn:

  1. Actionable insights into the mindset of Gen Z consumers

  2. The importance of making your identity something young people care about

  3. Why earning trust is the top challenge for brands who target youth culture

  4. How brands become and stay relevant with tweens, teens and young adults

  5. What successful youth brands are doing to accelerate consumer aspirations, and encourage them to pursue their dreams

  6. Strategies your brand can apply to build community and drive growth with targeted youth culture audiences

 

Presenters:

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GREGG WITT

Youth Market Strategist | EVP Youth Marketing

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CONNOR BLAKLEY

18 y/o Marketing Strategist | Renown Gen Z Speaker

Register Today