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Why Gen Z Tune Into Some Brands and Others Get Tuned Out
Youth market relevance is not a game of luck. Get ready to fine-tune your Gen Z engagement strategies and build your credibility across marketing communications. You’ll benefit from over 10 years of research experience, successes and failures that have resulted in a framework for reliable youth market success.
Join Motivate EVP of Youth Marketing, Gregg Witt, and 18-year old Gen Z speaker, Connor Blakely, for this webinar that explores the mindset of Gen Z through five foundational youth marketing principles used by successful youth brands.
All attendees receive an exclusive research summary report featuring recent youth market insights from Gen Z influencers, and the tweens, teens and young adults who follow them. Highlights from the following studies include: Help Stop The Retail Apocalypse!, Fast Food; Toxic, Terrific, or Both?, The Allure Of Secret Restaurant Menus, and Being A Teen In The Trump Era.
Date: February 7th, 2018
Time: 11:00 a.m. PST
Duration: 60 minutes
Who Should View: Whether you are new to marketing or a seasoned expert, this webinar is a useful resource for connecting with today’s young multiethnic consumers.
Actionable insights into the mindset of Gen Z consumers
The importance of making your identity something young people care about
Why earning trust is the top challenge for brands who target youth culture
How brands become and stay relevant with tweens, teens and young adults
What successful youth brands are doing to accelerate consumer aspirations, and encourage them to pursue their dreams
Strategies your brand can apply to build community and drive growth with targeted youth culture audiences