Auto Path to Purchase for Asians


Understand the Chinese & Korean Auto Path-To-Purchase

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The buying power of the Asian consumer cannot be understated. We've researched the car shopping habits of this demographic's consumers. Learn the facts with our to-the-point infographic.

With this infographic you will discover:

  • How Chinese & Korean purchasers begin their Path to Purchase.
  • Top 3 most important features when  Chinese & Koreans are considering  a new car.
  • Top reasons Chinese & Koreans have when considering an American car.
  • Chinese & Korean car ad awareness and income.

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